Koninklijke Grolsch is proud to be a Dutch brewer within Asahi Group Holdings. This global Group gives us international reach, amplifies our future and opens doors to new opportunities. For our employees, it provides even more exciting opportunities to grow in a proud company and the wonderful art of brewing.
What will never change is Grolsch's distinctive, unique character. Our down-to-earth nature will never disappear. We brew beer with passionate pride, having passed on our craftsmanship from generation to generation for over 400 years. Like we always say, discover the new and preserve what is good. We brew and innovate for everyone: from lagers to craft beers and non-alcoholic offerings. Moving forward, we will also add innovative low-alcohol and non-alcoholic beverages to our portfolio. Tastes change, and we want to keep giving people what they want. Whatever we do, it will always be unusual, reflecting our unique outlook on life. That's what we call Genuine. Character.
If you love people, you love the planet. We care about the future: the future of the world we live in, and of all the generations to come. Everything we do aligns with our commitment to People, Planet, Portfolio, and Profit. Sustainability, circularity, diversity, and inclusivity are our key focus areas, and we actively engage in sustainable, social, and community projects.
That's just how we're wired. We brew sustainably, socially, and communally, for all moments that bring people closer together. At our company, DEI isn't just a new fad. You are who you are and we challenge you to show your Genuine. Character. It's just how we are and it's just how we brew. That's what makes us Koninklijke Grolsch. Real. Character.
