Pilsner Urquell announces the
Dutch edition of Master Bartender
The search for the best bartender of
Quality beer brand Pilsner Urquell has organised this
year for the second time the Pilsner Urquell Master Bartender of
the Netherlands. On June 25th and 26th, due
to the many enthusiastic participants, there are two regional
finals in Utrecht en Rijssen, previous to the national final.
Forty-one contestants will participate in the name of "Pure
Passion, Pure Pilsner" for a most wanted spot in the national
final, which will take place on August 21st. The
bartenders will show their knowledge, skill and passion for the
quality treatment of beer in general and especially for the brand
Pilsner Urquell in front of an expert jury. The final winner can
call himself "Master Bartender of the Netherlands 2012" and will go
to the international final in Prague.
Pilsner Urquell Master Bartender 2012
Pilsner Urquell has organised, due to the many
participants this year, two regional finals in the Stadsschouwburg
in Utrecht and at 't Brodshoes in Rijssen. Western Holland kicks
off on June 25th with the regional final of the Pilsner
Urquell Master Bartender 2012, followed by the regional final of
East Holland the next day. The five best contestants of each region
will go to the national final on August 21st, where they
will battle for a spot in the international final in Prague.
On October 4th, 15 finalists from
different countries will battle against each other for the ultimate
price of 10,000 Euros. The numbers one, two and three will be
granted an internship at a top hotel and catering establishment in
London and an acclaimed English language course.
Surprise visit by "mystery shopper"
Previous to the Master Bartender 2012, the participating hotel
and catering establishments will get the surprise visit of an
independent "mystery shopper" who will judge the quality of beer
handling, beer storage, beer equipment, management and technique.
The points given during this visit will partially count in the
total score of the regional final. The contestants of the regional
final will be submitted to a written test, blind tasting and, of
course, they have to put into practice their beer tapping technique
and presentation. The presentations will be judged by an expert
jury featuring Hans Glandorf, chairman of the Alliance of Beer
Tappers, beer connoisseur Sander van Werkhoven and representatives
of Grolsch and Pilsner Urquell.
To perfectly tap and present quality beer
The Master Bartender is one of the biggest beer competitions.
Through this, the premium beer brand Pilsner Urquell wants to
stimulate hospitality, the optimal treatment and perfect beer
tapping and presentation among bartenders. No matter how careful
Pilsner Urquell is with brewing and the transport of their beer,
eventually it's up to the bartender to serve its guests a perfectly
tapped and presented Pilsner Urquell beer.