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Monday 13 August 2012
Grolsch switches to lightweight bottle caps
In October, beer brewer Grolsch will start using a lightweight bottle cap for all of its returnable bottles. The new bottle caps are 17% lighter and contain 19% less steel. In this way, Grolsch will save over 100,000 kg of steel per year. The switch will also cut transport costs within the chain and reduce Grolsch’s environmental impact. This measure is a sustainable solution that maintains the high quality that Grolsch is famous for. Today, Grolsch published its results in the field of sustainability and social responsibility over the past year. The report, which includes a detailed explanation of the various result areas, can be found at www.koninklijkegrolsch.nl.
Thursday 21 June 2012
Pilsner Urquell announces the second Dutch edition of Master Bartender
Quality beer brand Pilsner Urquell has organised this year for the second time the Pilsner Urquell Master Bartender of the Netherlands. On June 25th and 26th, due to the many enthusiastic participants, there are two regional finals in Utrecht en Rijssen, previous to the national final. Forty-one contestants will participate in the name of “Pure Passion, Pure Pilsner” for a most wanted spot in the national final, which will take place on August 21st. The bartenders will show their knowledge, skill and passion for the quality treatment of beer in general and especially for the brand Pilsner Urquell in front of an expert jury. The final winner can call himself “Master Bartender of the Netherlands 2012” and will go to the international final in Prague.
Tuesday 24 April 2012
SABMiller Europe published its first monitoring report on Responsible Drinking Messages (RDMs)
Brussels, April 18th, 2012 – For the first time SABMiller Europe has undertaken an independent, transparent monitoring exercise in which it assesses the compliance of SABMiller with its commitments to place RDMs on packaging and in commercial communications.
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