We want to be admired for what we do and who we
Grolsch is famous throughout the world, but we are more than just
a beer brand. We are a multifaceted, energetic company that can
look back with pride on a fascinating past.
But we can also look forward to a future full of challenges in
which - as part of Asahi - we can work towards achieving further
success. We brew Grolsch with an abundance of passion,
craftsmanship and dedication. We want to be admired for what we do,
for the high quality of the beer that we brew, and for the masterly
manner in which we operate.
We believe in beer and above all in
We believe in the drink that we know everything about: beer. Our
beer is made using two unique ingredients, tradition and
innovation, and drawing on almost 400 years of experience. And if
that experience has taught us anything, it's that innovation needs
to be a continuous process. We brew and package our top-quality
beer in one of the most modern breweries in the world, where
hi-tech and high-taste go hand in hand. We believe firmly in
cherishing the best of the past (our iconic swing-top bottle is an
obvious example) while embracing the best that the present has to
offer. The result is beer so delicious that you have to taste it to
We make the difference.
We are, in every sense, a remarkable business that relies on
remarkable people. And those people are our main asset. Thanks to
their unparalleled passion and commitment, skilled use of
technology and unrivalled knowledge of the beer brewing process, we
are a unique company. And that uniqueness is the foundation on
which we have built our success. We have our own vision of the
world in general and of beer in particular. Taken together with the
rich variety of beers that we offer, the strong Grolsch brand and
our co-operation with customers and suppliers, it helps distinguish
us from the competition. We offer consumers greater choice and the
opportunity to drink the beer that suits them best. This gives beer
drinkers all the more reason to choose Grolsch and to remain loyal
to that choice.
We follow our own path.
We have always been different from everyone else. Generation after
generation, we have followed our own path and done things
differently. It's not about being stubborn; it's about wanting to
brew, package and distribute beer better than everyone else. We are
enterprising and inventive, relishing new challenges and excelling
in terms of the quality of our methods and products. We know that
we don't operate in a vacuum and that co-operation makes us more
successful. At all times, we live up to our responsibilities and
demonstrate our engagement with everything that affects us and the
world around us. We are Grolsch.